Vacancy: Public Relations and Communications Manager


Cycling South Africa has an exciting new opportunity for a creative and innovative Public Relations & Communications Manager who will help us by making high quality content (social and traditional) for our digital channels.

A writer, editor, videographer, or podcaster, the ideal candidate will not fit neatly into any creative box and will be a true digital native, capable of working with a range of media and storytelling techniques in order to create compelling content.

In this role you will be required to focus on:

  • Planning and managing multiple social editorial calendars (across Facebook, Twitter, Instagram, Linkedin and YouTube), including planning, briefing, posting, optimising, and analysing content across all channels.

  • Seeking out, collaborating, and leading on the writing of social and blog copy. Editing, publishing, and managing the editorial, optimising for search and user experience.

  • Generating positive news coverage, achieving free content placement in broadcast, print and new media.

  • Research, write and distribute press releases to targeted media and promote news stories to the media.

  • Develop strong relationships and networks with colleagues, and the media.

  • Leading on social media community building, responding to comments and queries on each channel within 24 hours, advising Provincial leadership teams on how to develop their Provincial channels, and advising on any social media enquiries.

  • Tracking and reporting on content metrics from Cycling South Africa platforms and 3rd party platforms, providing feedback and regular reports to the General Manager on key project performance and generate insights which enable the design of new content formats and distribution methods.

  • Leading the sourcing, briefing and direction of third-party content producers (including video production companies, editors, designers, photographers and writers) to make content which helps transform South Africa into a great cycling nation.

  • Managing position relevant events such as press conferences and promotional events.

  • Managing the PR aspect of any potential crisis situations.

Key requirements are:

  • Proven experience of working in social media.

  • Experience using reporting tools such as Google Analytics.

  • Proven background in social media distribution and conducting data analytics.

  • The ability to brief and manage multiple projects simultaneously.

  • Degree level communications / content qualification OR equivalent relevant work experience.

  • Ability to act as the authority within Cycling South Africa on content best practice and digital trends providing guidance to colleagues across to business as required.

  • Skills in DSLR video, photography, audio, and editing a bonus.

Additional information:

  • The position is full time and we will consider applicants based in Cape Town and Johannesburg.

  • Salary will be industry based and competitive.

  • Normal office hours are Mondays to Fridays between 08:00-16:30 but the candidate will be expected to travel and work outside of these hours, inclusive of weekends.  An agreement will be reached with the appointed candidate.

  • Ability to travel locally will be an advantage.

  • Deadline for applications is 21 June 2019.

To apply, please send cover letter, portfolio examples and CV to