Taking cycling back to the people

Taking cycling back to the people

Sporting federations around the globe rely heavily on funding. It is no different in South Africa except our history has left us with a legacy we have to change. The legacy is simple – we have to “take cycling to the people”. Whilst cycling is the fastest growing sport in the country, there are still incredibly large parts of the country untapped, where people may own or ride a bicycle but know little or nothing about the sport and where it may take them.

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